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Despite vandalism, downtown shop owner says she isn’t moving

Elena Ruiz, the owner of Lalo Elan Jewelry Shop, said the recent crime has made her work more difficult, and she lost an entire day’s worth of business. Credit: KFOX14 / CBS4

For a local business, dealing with crime in downtown El Paso has proven to be a challenge recently.

Off the corner of San Antonio and Santa Fe streets is a jewelry shop that was recently vandalized.

“One of the windows was smashed in, and then the door was smashed in,” Elena Ruiz said.

Ruiz, the owner of Lalo Elan Jewelry Shop, said the recent crime has made her work more difficult, and she lost an entire day’s worth of business.

“Most of the day was gone,” Ruiz said. “I didn’t sell anything, nobody came in. Most of the day we were here trying to cover it.”

For a small business owner selling her own jewelry, every day and every hour counts.

“It’s a lot owning a small business. We put a lot into having this unique space,” Ruiz said.

Unfortunately, this isn’t the first time in recent history Ruiz had to deal with a crime. Her bike was stolen from her back storage unit last month.

Police said there have been two other thefts in that area since September.

Despite that, Ruiz isn’t planning on leaving.

“’Oh downtown is bad now, I should move.’ I’m not going to go anywhere. This is my spot,” Ruiz said.

Ruiz does have a message for those guilty of the damage and theft.

“Try to find something that makes you happy and positive. Be more mindful; wake up,” Ruiz said.

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