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New billboard goes up to help find missing El Paso boy

The Texas Center for the Missing and Clear Channel Outdoor Americas has launched a month-long effort to bring answers to the missing persons case of Luis Alderete-Martinez.

The Texas Center for the Missing and Clear Channel Outdoor Americas has launched a month-long effort to bring answers to the missing persons case of Luis Alderete-Martinez.

El Paso police said the boy was allegedly taken by his mother almost three years ago. It's believed they went to Mexico.

A warrant for kidnapping has been issued for Regina Martinez.

Friends and family are hoping the new billboard at the Fountains of Farah will help.

"I just want my boy back. I want to see him grow up," said Luis Aragon-Alderete, Luis Alderete-Martinez's father.

Police said billboards area among the most effective tools for finding missing persons.

"Anytime we can get the word out to get any sort of help from the public and even to get the person that's wanted to see this, we need that child back. He belongs here with his father, in America with his family," said Sgt. Christine Saiz, of the El Paso Police Department.

Luis Alderete-Martinez's picture will be broadcast on the billboard more than 1,200 times per day.

It's part of a statewide campaign by CCOA to raise awareness of missing children.

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