Alamo Drafthouse & Sunland Park Casino celebrates Latin music icon

Selena flyer

April is the birth month of the beloved Queen of Tejano music, Selena Quintanilla-Pérez.

Alamo Drafthouse Cinema in west El Paso and Sunland Park Racetrack and Casino want her fans to celebrate with them this weekend.

Starting Friday you can watch tribute band, Si Una Vez at 9 p.m. at the casino.

The party doesn't stop there. Alamo Drafthouse is showing Selena all weekend. Selena Movie parties will feature sing-alongs, props and some cool, exclusive souvenir stickers.

The Anything For Selenas celebration at the movie theater starts at 6 p.m. with Selena-inspired art and merchandise on display and for sale. There will also be a Selena lookalike and dance party. El Paso artist Jesus “Cimi” Alvarado will be painting a mural, designed exclusively for this event, live. The mural will be decorated and available all weekend as a photo booth for fans to snap a picture and share their love for Selena with friends.

On Saturday, the Selena celebrations continue with Selena trivia, from 5 to 6:30 p.m., followed by another round of Selena karaoke and a lookalike contest from 8 to 10 p.m.


  • SELENA Movie Parties: 7 and 10:20 p.m.
  • Selena lookalike contest, dance party: 6 to 11 p.m. in the Glass Half Full Tap Room
  • Local vendors, live art: 6 to 11 p.m. in the Glass Half Full Tap Room.


  • SELENA Movie Parties: 6:30 and 9:50 p.m.
  • Selena trivia: 5 to 6:30 p.m. in the Glass Half Full Tap Room
  • Selena karaoke and lookalike contest: 8 to 10 p.m. in the Glass Half Full Tap Room
  • Local vendors: 5 to 10 p.m. in the Glass Half Full Tap Room
  • Selena mural: On display in lobby for photo ops


  • SELENA Movie Parties: 2:40 and 6 p.m.

“Selena was already an icon before she was sadly killed in 1995,” said Analiza Guzman, Creative Director at Alamo Drafthouse Cinema Montecillo. “Since her passing, her place in our hearts has only continued to grow alongside her cultural status as a pop star, and role model for young Mexican-American woman. It is a privilege for us to honor her life, music and legacy.”

Additional screenings may be added throughout weekend, based on demand.

The Anything For Selenas celebration is named after one of the most iconic scenes in SELENA in which one of her fans pledges to do “Anything for Selenas.” In addition to paying tribute to the life and music of the late and Queen of Tejano, the 1997 film helped launch Jennifer Lopez into superstardom.

Alamo Drafthouse showtimes/tickets

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